Privacy Policy

Last Updated: January 15, 2025

Introduction

Lively History ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website livelyhistory.com.

Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages viewed and time spent on pages

Use of Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. This includes:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Advertising Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Third-Party Services

Google AdSense

We use Google AdSense to display advertisements on our website. Google may use cookies and web beacons to collect information about your visits to this and other websites to provide targeted advertisements. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our site and other sites on the Internet.

You may opt out of personalized advertising by visiting Google Ads Settings.

GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing

We obtain your consent before collecting or processing personal data through our consent management platform (CMP).

CCPA Compliance (California Users)

California residents have the right to:

  • Know what personal information is collected
  • Know whether personal information is sold or disclosed
  • Opt-out of the sale of personal information
  • Access their personal information
  • Request deletion of personal information
  • Not be discriminated against for exercising these rights

How We Use Your Information

We use the information we collect for various purposes, including:

  • To provide, operate, and maintain our website
  • To improve, personalize, and expand our website content
  • To understand and analyze how you use our website
  • To develop new features, products, and services
  • To communicate with you regarding updates or promotional content
  • To prevent fraud and enhance website security
  • To serve personalized advertisements
  • To comply with legal obligations

Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data is typically retained for 26 months. Cookie data retention periods vary based on the specific cookie type.

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. If you are located outside the United States and choose to provide information to us, please note that we transfer the data to the United States and process it there.

We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Object: Object to our processing of your personal information
  • Restrict: Request restriction of processing your personal information
  • Portability: Receive your personal information in a structured, commonly used format
  • Withdraw Consent: Withdraw consent where we rely on consent to process your information

To exercise these rights, please contact us at the email address provided below.

Do Not Track Signals

We do not currently respond to Do Not Track (DNT) signals from web browsers. We await clear guidance from regulatory authorities on how to interpret DNT signals before implementing a response mechanism.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS protocols
  • Regular security assessments and updates
  • Restricted access to personal information on a need-to-know basis
  • Secure data storage practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we discover that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the top indicates when the most recent changes were made. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: [email protected]